What is at scale?

At scale refers to the ability to operate or perform at a large size or volume. It typically implies the ability to handle a significant amount of work, customers, or data without compromising quality or efficiency. Operating at scale is often a key factor in the success of businesses, particularly those that operate online, such as social media platforms or e-commerce sites. Similarly, software systems and infrastructure must be designed to function at scale to handle large amounts of traffic, data, or users. The ability to scale is often achieved through technology, automation, and efficient processes, and is a crucial aspect of many modern businesses.